Dr. Farzana Quoquab


Dr. Farzana Quoquab
Senior Lecturer

About Me

Consumer Behavior, Services Marketing, Green & Sustainability Marketing, Social Marketing, Macro Marketing, Work Ethics & Values
Doctor of Business Administration
Dr. Farzana Quoquab is a senior lecturer at International Business School, UTM. She has received her Doctorate degree from Universiti Kebangsaan Malaysia. She has presented papers at various international and national conferences and published articles in peer-reviewed international journals such as Asian Case Research Journal, Asia Pacific Journal of Marketing and Logistics, International Journal of Economics and Management, International Review of Management and Marketing, Pertanika Journal of Social Sciences & Humanities, International Journal of Business Governance and Ethics, Emerald Emerging Markets Case Studies, Asian Academy of Management Journal and Journal of Islamic Marketing. Since 2008, she has produced several international conference proceedings and book chapters. She is one of the editorial board members of 'Case Studies in Business and Management' and 'Journal of Economic and Administrative Science'. Her current research interest includes Consumer Behavior, Services Marketing, Green & Sustainability Marketing, Social Marketing, Macro Marketing, and Work Ethics & Values.


1. Jihad Mohammad & Farzana Quoquab. Innovation Ability of Business Schools to Introduce New Academic Programs. International Journal of Innovation and Learning. [Scopus] [Forthcoming] http://www.inderscience.com/info/ingeneral/forthcoming.php?jcode=ijil



1. Farzana Quoquab and Jihad Mohammad. 2016. Is Loyalty Dead? Marketing Strategies to Survive in the Saturated Telecommunications Market. Partridge, Singapore. [Print ISBN: 978-1-4828-6609-4; e-ISBN: 978-1-4828-6610-0] https://www.amazon.com/Loyalty-Dead-Farzana-Quoquab/dp/1482866099

2. Jihad Mohammad & Farzana Quoquab. 2016. Furthering the thought of Islamic work ethic: How does it differ? Journal of Islamic Marketing, 7(3). [ISSN: 1759-0833]. [Scopus] http://www.emeraldinsight.com/doi/abs/10.1108/JIMA-07-2014-0047 

3. Tan Vie Ming, Farzana Quoquab, Fauziah Sh. Ahmad, and Jihad Mohammad. 2016. Effect of Self-Esteem on Customer Citizenship Behaviours among International University Branch Campus Students. International Review of Management and Marketing, 6(3): 467 – 475. [ISSN: 2146-4405]. [Scopus] http://www.econjournals.com/index.php/irmm/article/view/2337/pdf

4. Farzana Quoquab, Sara Pahlevan, and Nazimah Hussin. 2016. Counterfeit Product Purchase: What Counts – Materialism or Religiosity? Advanced Science Letters, 22(5/6): 1303–1306. [Scopus] http://www.aspbs.com/science.htm 

5. Sham Abdulrazak, Fauziah Sh. Ahmad, and Farzana Quoquab. 2016. The Multicultural Business of CSR: How to Ensure a Positive Consumer Response. Global Business and Organizational Excellence, 35(6): 43 – 52. [ISSN: 1932-2062]. [Scopus] http://onlinelibrary.wiley.com/doi/10.1002/joe.21711/full

6. Farzana Quoquab, Nurain Nisa, Jihad Mohammad and Nomahaza Mahadi. 2016. Sustainable Consumption Practices: An Awakening Call. International Business Management, 10(17): 3867-3871. [ISSN: 1993-5250]. [Scopus] http://www.medwelljournals.com/abstract/?doi=ibm.2016.3867.3871

7. Farzana Quoquab and Jihad Mohammad. 2016. Sustainable Consumption: Sacrificing for the Future. Procedia – Social and Behavioral Sciences, 224: 599 – 604. [ISSN: 1877-0428]. [Elsevier] http://ac.els-cdn.com/S187704281630533X/1-s2.0-S187704281630533X-main.pdf?_tid=6aa027c8-4d02-11e6-824c-00000aacb361&acdnat=1468858525_a958f38cb9ba334925dd325cb3a50180 

8. Rozhan Abu Dardak & Farzana Quoquab.  2016. Commercialization of the coconut dehusker and defibering machine: Don’t lose your courage Md Akhir. Emerald Emerging Markets Case Studies, 6(2): 1-18. [Emerald]. [ISSN: 2045-0621] http://www.emeraldinsight.com/doi/abs/10.1108/EEMCS-06-2015-0107

9. Farzana Quoquab, Fauziah Sh Ahmad, Nor Hazarina & Maisarah Ahmad. 2016. Baby Dreams: Pricing for Products and Apparel, Emerald Emerging Markets Case Studies, 6(1): 1-13. [Emerald]. [ISSN: 2045-0621] http://www.emeraldinsight.com/doi/abs/10.1108/EEMCS-03-2015-0056

10. Norazlina Mohd Yasin, Farzana Quoquab and Suzilawati Kamarudin. 2016. Transnational Social Capital, Business Model Design, and Firm’s Growth in the Context of University Spin-off Companies. International Review of Management and Marketing, 6(S4): 53 – 60. [ISSN: 2146-4405]. [Scopus] http://www.econjournals.com/index.php/irmm/article/view/2466/pdf

11. Farzana Quoquab, Nor Liza Abdullah & Jihad Mohammad. 2016. Investigating the effect of consumer innovativeness, service quality and service switching cost on service loyalty in the mobile phone service context. Gadjah Mada International Journal of Business. 18(1): 21-53. [Scopus] [ISSN: 1141-1128] http://jurnal.ugm.ac.id/gamaijb/article/view/9286

12. Chua Kean Boon, Farzana Quoquab, Jihad Mohammad & Rohaida Basiruddin. 2016. The Mediating Role of New Ecological Paradigm between Value Orientations and Pro-Environmental Personal Norm in the Agricultural Context. Asia Pacific Journal of Marketing and Logistic. 28(2): 323-349. [Scopus] http://www.emeraldinsight.com/doi/full/10.1108/APJML-09-2015-0138

13. Farzana Quoquab and Jihad Mohammad. 2016. Environmental Dominant Logic: Concerning for Achieving the Sustainability Marketing. Procedia – Economics and Finance, 37: 234 - 238. [ISSN: 2212-5671]. [ISI] http://www.sciencedirect.com/science/article/pii/S2212567116301198



1. Farzana Quoquab, Reza Saleki, Wan Khairuzzaman Wan Ismail and Abu Bakar Abdul Hamid. 2015. Self-congruity and switching intention among Malaysian hotel customers. Advanced Science Letters, 21(5): 1230-1233. [ISSN: 1936-6612 (Print): EISSN: 1936-7317 (Online)]  [Scopus] http://www.ingentaconnect.com/content/asp/asl/2015/00000021/00000005/art00037?crawler=true

2. Farzana Quoquab, Nomahaza Mahadi, Atefeh Jamshidian, and Siti Zaleha Abdul Rasid. 2015. Job Stressors and Employee Turnover Intention: Lessons Learned from Malaysian Oil and Gas Industry. Advanced Science Letters, 21(6): 1747-1750. [ISSN: 1936-6612 (Print): EISSN: 1936-7317 (Online)]  [Scopus] http://pure.utm.my/en/publications/job-stressors-and-employee-turnover-intention%281dda72f1-fc0c-4ba7-a394-aea29d10a0a0%29.html

3. Farzana Quoquab, Nor Liza Abdullah, & Maisarah Ahmad. 2015. Epicureanism and Global Consumerism in Shaping Muslim Buyers’ Consumption Pattern: An Islamic Perspective. International Journal of Innovation and Business Strategy, 3(1): 1-12. [ISSN: 2232-044X] [Cables Directory] http://www.ibs.utm.my/ijibs/attachments/article/49/IJIBS_03_05.pdf

4. Jihad Mohammad, Farzana Quoquab, and Zarina Abdul Salam. 2015. Islamic Work Ethic: An Agenda for Future Research. Advanced Science Letters, 21(6): 1812-1815. [ISSN: 1936-6612 (Print): EISSN: 1936-7317 (Online)]  [Scopus] http://pure.utm.my/en/publications/islamic-work-ethic%28edf837a7-f0da-4878-bfcd-7d1476fd677a%29.html

5. Rozhan Abu Dardak & Farzana Quoquab.  2015. Fall of Smart Organic Fertilizer: Can It Be Revived? Emerald Emerging Markets Case Studies, 5(6): 1-15. [Emerald]. http://www.emeraldinsight.com/doi/full/10.1108/EEMCS-07-2014-0188

6. Rozhan Abu Dardak & Farzana Quoquab.  2015. Urea-Mollases Mineral Block: It is Time to Make a Decision. Emerald Emerging Markets Case Studies, 5(2): 1-15. [Emerald]. http://www.emeraldinsight.com/doi/abs/10.1108/EEMCS-07-2014-0189?journalCode=eemcs

7. Jihad Mohammad & Farzana Quoquab, Nik Mutasim Nik Abd Rahman & Fazli Idris. 2015. Organization citizenship behavior in the Islamic financial sector: Does Islamic work ethic make a sense? International Journal of Business Governance and Ethics, 10(1): 1-27. [Scopus] http://www.inderscience.com/info/inarticle.php?artid=68674

8. Chua Kean Boon, Farzana Quoquab, Rohaida Basiruddin, and Jihad Mohammad. 2015. Effect of Value Orientation, Belief and Norm on Private Sacrificing Behaviour. Advanced Science Letters, 21(6): 1887-1890. [ISSN: 1936-6612 (Print): EISSN: 1936-7317 (Online)]  [Scopus] http://pure.utm.my/en/publications/effect-of-value-orientation-belief-and-norm-on-private-sacrificing-behaviour%28b54beb91-44a2-487f-b216-d5ea9dcc6e91%29.html

9. Chua Kean Boon & Farzana Quoquab. 2015. Towards Developing a Conceptual Framework of Environmentally Significant Behaviour. Journal of Management Research, 7(2): 182-189. [ISSN: 1941-899X] [EBSCO] http://www.macrothink.org/journal/index.php/jmr/article/view/6932/5811

10. Farzana Quoquab, Nomahaza Mahadi, Morteza Zeinali, and Jihad Mohammad. 2015. User Generated Content and Internet User’s Value: Does Website Quality Matter? Proceedings of the 5th International Conference on Information and Communications Technology for the Muslim World (2014 ICT4M).  [INSPEC Accession Number: 14872095; ISBN: 978-147996242-6] [IEEE Explorer; Institute of Electrical and Electronics Engineers Inc,  Scopus] http://www.scopus.com/record/display.url?eid=2-s2.0-84925339161&origin=AuthorNamesList&txGid=4B8F5C4380AE063BD447086B82A832A8.WXhD7YyTQ6A7Pvk9AlA%3a210

11. Farzana Quoquab, Nomahaza Mahadi, and Siti Halimah Bt Abd Hamid. 2015. Cyberloafing: Does Workplace Internet Leisure Affect Employee Satisfaction? Proceedings of the International Conference on Computer, Communication, and Control Technology (I4CT) (IEEE) – 2015, p. 36-38. Imperial Hotel Kuching, Malaysia, April 21 – 23, 2015. [Scopus]

12. Hassan Alsaggaf, Farzana Quoquab, and Fauziah Sh Ahmad. 2015. Customer Citizenship Behavior in Online Commerce Community: A Conceptual Paper. Advanced Science Letters, 21(6): 1919-1923. [ISSN: 1936-6612 (Print): EISSN: 1936-7317 (Online)]  [Scopus] http://pure.utm.my/en/publications/customer-citizenship-behavior-in-online-commerce-community%28e25837d3-4063-4c6e-84ac-e843db54604d%29.html

13. Kim Yew Lim, Rosmini Omar, Rohaida Basirudding, & Farzana Quoquab. 2015. Board Entrepreneurial Orientation, Board Guanxi and Firm Growth of Small Medium Enterprises in Malaysia. European Journal of Business and Management, 7(17): 144-149. [ISSN 2222-1905 (Paper) ISSN 2222-2839 (Online)] [EBSCO] http://www.iiste.org/Journals/index.php/EJBM/article/view/23176

14. Rossilah Jamil, Yahya Samian, Farzana Quoquab. 2015. Case Teaching Method: Institutional-Level Experience and Development of Measurement Tool. Advanced Science Letters, 21(7): 2451-2454. [ISSN: 1936-6612 (Print): EISSN: 1936-7317 (Online)]  [Scopus] http://pure.utm.my/en/publications/case-teaching-method%28564a56b4-ce31-4638-acb8-13bb8a0fa7d9%29.html

15. Nazimah Hussin, Farzana Quoquab, Maizatulaidawati Md Husin, 2015. Asian Extreme Bank’s Customer Resolution Unit: It Is Getting on Nerves. International Journal of Innovation and Business Strategy, 4(1): 20-23. [Cables Directory]. [ISSN: 2232-044x] http://www.ibs.utm.my/ijibs/attachments/article/57/IJIBS_04_01_04.pdf

16. A. Asgari, Abu Bakar Abdul Hamid, Sofian Ibrahim, Rasoul Asgarpour, and Farzana Quoquab. 2015. The Contribution of Knowledge Exchange to Supplier's Operational Performance. Advanced Science Letters, 21(6): 1808-1811. [ISSN: 1936-6612 (Print): EISSN: 1936-7317 (Online)]  [Scopus] http://pure.utm.my/en/publications/the-contribution-of-knowledge-exchange-to-suppliers-operational-performance%28b1a5409a-2e70-4382-96f3-ffd452db7907%29.html



1. Farzana Quoquab, Norjaya Mohd. Yasin & Rozhan Abu Dardak (2014). A qualitative inquiry of multi-brand loyalty: Some propositions and implications for mobile phone service providers. Asia Pacific Journal of Marketing and Logistics 26(2): 348 – 375. [ISSN: 1355 - 5855]. [Scopus, Emerald] http://www.emeraldinsight.com/doi/full/10.1108/APJML-02-2013-0023

2. Farzana Quoquab, Siti Zaleha Abdul Rasid & Rohaida Bashiruddin. 2014. Developing a value-based service delivery system framework. In Ford Lumban Gaol, Seifedine Kadry, Marie Taylor & Pak Shen (ed.). Recent Trend in Social and Behavior Science, Chapter 35, pp. 197-202. Taylor & Francis Group,London. [ISBN: 978-1-138-00121-3]. [Scopus, ISI] http://scival-expert.utm.my/pubDetail.asp?t=pm&id=84894844594&n=Farzana+Quoquab+Habib&u_id=553&oe_id=1&o_id=77

3. Farzana Quoquab, Rohaida Basiruddin & Siti Zaleha Abdul Rasid. 2014. Striving for customer loyalty: What are the building blocks? In Ford Lumban Gaol, Seifedine Kadry, Marie Taylor & Pak Shen (ed.). Recent Trend in Social and Behavior Science, Chapter 36, pp. 203-208. Taylor & Francis Group,London. [ISBN: 978-1-138-00121-3]. [Scopus, ISI] http://scival-expert.utm.my/pubDetail.asp?t=pm&id=84894754977&n=Farzana+Quoquab+Habib&u_id=553&oe_id=1&o_id=77

4. Fauziah Sh. Ahmad, Farzana Quoquab, Rohaizat Bahrun & Mohamad Naqiuddin Md Mansor. 2014. Branding leadership in Malaysian SMEs. Procedia - Social and Behavioral Sciences 130(15 May): 54-58. [ISSN: 1877-0428] [ISI, Elsevier] http://www.sciencedirect.com/science/article/pii/S1877042814029176#

5. Sara Soltanizadeh, Siti Zaleha Abdul Rasid, Nargess Golshan, Farzana Quoquab, Rohaida Basiruddin. 2014. Enterprise Risk Management Practices among Malaysian Firms. Procedia - Social and Behavioral Sciences 164 (31 December): 332-337. [ISSN: 1877-0428] [ISI, Elsevier] http://ac.els-cdn.com/S1877042814059047/1-s2.0-S1877042814059047-main.pdf?_tid=46038ea0-addf-11e4-b30a-00000aab0f01&acdnat=1423213699_81f07c6772e6be9091407385d03a22d5



1. Rozhan Abu Dardak & Farzana Quoquab. 2013. Musalmah sauce: Opt for the best. Asian Case Research Journal 17(1): 73-96. [ISSN: 1793 – 6772] [Scopus] [Web of Science] [Impact Factor: 0.040] http://www.worldscientific.com/doi/abs/10.1142/S021892751350003X

2. Mohd Fuaad Said, Khairul Akmaliah Adham & Farzana Quoquab (2013). Strategic posturing of Malaysian mobile phone service providers. Pertanika Journal of Social Sciences & Humanities 21(Special issue): 1-34. [Scopus] [Impact Factor: 0.010] http://www.pertanika2.upm.edu.my/Pertanika%20PAPERS/JSSH%20Vol.%2021%20%28S%29%20Jun.%202013/01%20Page%201-34.pdf

3. Mohd Fuaad Said, Khairul Akmaliah Adham, Nur Atiqah Abdullah, Saida Farhanah Sarkam, Farzana Quoquab & Seppo Hänninen. 2013. Innovation and firm creation strategies in the emerging Biotechnology industries. International Journal of Economics and Management 7(2): 348 – 375. [ISSN: ISSN 1823 - 836X] [Scopus] http://econ.upm.edu.my/ijem/vol7no2/bab09.pdf

4. Farzana Quoquab, Rohaida Bashiruddin & Siti Zaleha Abdul Rasid. 2013. A structural look at service loyalty: Role of service quality, corporate image, and trust. American Journal of Economics 3(5C): 177-183. [p-ISSN: 2166-4951; e-ISSN: 2166-496X] [EBSCO] http://article.sapub.org/pdf/10.5923.c.economics.201301.30.pdf

5. Siti Zaleha Abdul Rasid, Mohd. Aizat Abdull Manaf & Farzana Quoquab. 2013. Leadership and organizational commitment in the Islamic banking context: The role of organizational culture as a mediator. American Journal of Economics 3(5C): 171-176. [p-ISSN: 2166-4951; e-ISSN: 2166-496X] [EBSCO] http://article.sapub.org/pdf/10.5923.c.economics.201301.29.pdf

6. Farzana Quoquab, Norjaya Mohd. Yasin & Shamsiah Banu. 2013. Compulsive buying behavior among young Malaysian consumers. World Review of Business Research 3(2): 141-154. [ISSN: 1839-1176] [Cabell's Directory (Management), Ulrich] http://www.wrbrpapers.com/static/documents/March/2013/10.%20Norjaya.pdf

7. Farzana Quoquab, Lim Chui Seong & Haider Ali Malik. 2013. Malaysian employees’ perception pertaining to telework. Business and Management Quarterly Review 4(1): 63-76. [ISSN: 2180-2777] [Cabell's Directory (Management), Ulrich] http://eprints.uitm.edu.my/8726/1/Farzana%20Quoquab.pdf